PowerFlite was founded to provide creative development and brand-building advice after Greg spent a lot of years working for other agencies, including BBDO, Young & Rubicam, DMB&B, and The Ryan Partnership. Over that time, Greg mixed brand insights with smart, provocative concepts to develop great work for leaders such as AT&T, Blue Cross Blue Shield, Bostitch, Brown-Forman, Evian, Logitech, Michelin,PAREXEL, Pepsi, Virgin, and others. His works also include astute brand positions, strategic programs, and name development.
Equally adept at Cause Marketing, Greg’s work for the American Red Cross, Big Sister Association, Tolerance.org, SHARED, Inc., and others have garnered real-world results as measured by increases in fundraising, volunteerism, and event attendance tracked to messages he created.
His awards range from ADDY, AMA, Aster, Caples, CASIE, and Telly to Mobius, NEDMA, SMPS, Summit, Silver Microphone, and Webbys. More importantl, though, are the kudos he’s received from clients at Blue Cross, Big Sister, Washington Gas, Brown-Forman, Unilever, and others. These honors, after all, stem from his work making a genuine, personal difference to the people involved.
A graduate of Purdue University, a Tennessee Squire, and impetuous Mensan, Greg is also a practicing progressive, car fanatic, environmentalist, and active supporter of animal rescue and care operations.
If you want to learn even more about Greg, you can also visit his LinkedIn profile. Better yet, why not just call or e-mail us?
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