When you want your words – your story – to do more than just fill space and attract bots, you want Copywriting By Humans.

We offer Copywriting By Humans as a separate service because often a company doesn’t want the burden of “hiring an agency,” they just want great copy and ideas. That includes our fellow ad, design,
and digital agencies. Copywriting By Humans reaches people, makes them think…and feel…and act, and leaves you proud of what your ads, websites, SEO, brochures, and branding have become.

 

Concepts & Copywriting for Advertising

Most new ad campaigns today are developed as digital placements on Facebook, Google, YouTube, TikTok, etc., designed to drive audiences to websites, landing pages, and custom tools for more immediate and trackable responses. But the digital campaigns that PowerFlite has been creating also reflect our 30+ years of creative experience writing award-winning TV, radio, print, and outdoor ads for national brands, local businesses, start-ups, non-profits, and others in biotech, health care, senior living, consumer goods (CPG), aerospace, technology, and more. For campaigns online, offline – or hopefully both – Copywriting By Humans has the proven concepts & copy talent you need to create the terrific ads you need wherever you need them.

 
 

Copywriting for Websites, Landing Pages, Social Media +

Your website and other digital tools need to help and convince your customers, not just attract and monitor them. And while A.I. “writing”fakes sincerity and concern well, its veneer of humanity wears thin quickly. Your copywriting needs to provide insightful information while reflecting real lives, not just data. Copywriting By Humans understands the data, but also incorporates the objectives, hurdles, and human factors involved into copy that supports your brand beyond dashboard stats. Copywriting By Humans treats customers like real people and provides in-depth answers to actual questions they have asked, while integrating the genuine passion, humor, and contextual nuance your brand needs to elevate your story, accelerate decision-making, and grow your business.

 
 

Copywriting for Search Engine Optimization (SEO)

As you would expect, PowerFlite incorporates key SEO strategies and processes – deep sector and competitor research, keyword research, search intent, E-E-A-T, backlinks, optimizing for featured snippets, and so on – to deliver stronger organic Search Engine Optimization. What makes us different is that our goal isn’t just SEO, our goal is organic Share-Of-Voice SEO. That means that while we do use technical steps and customer-centric strategies, we also include more industry specificity. We answer more audience questions. We build in more audience-broadening tools. And we integrate your branding to assure your differentiation even where parity is a contractual standard. This ignites your search engine results pages (SERPs) – for your corporate brand and your product brands – both in normal times and when national or global concerns are dominating search results. The outcome is a stronger Share-of-Voice among your industry peers and near-peers in good times and bad.

 

Copywriting for Brochures, Flyers, Hangtags, Reports +

The web has conquered the world, but the art of well-crafted long-form copywriting for impactful, helpful, memorable brochures lives on. While the overall need for paper collateral pieces has thankfully been reduced, that actually makes well-concieved brochures and related materials that are produced today stand out more than ever. At least when the writing and design live up to the concept. PowerFlite works hard to create smarter, more concept-driven collateral to help our clients stand out in the moment, but we also partner with in-house agencies, web developers, independent designers, and marketing consultants who need great headlines, body copy, and captions to make their ideas and designs work just a skosh harder or smarter or funnier. We call this work Copywriting By Humans…and it is.

 
A soulless robot is typing on a laptop to indicate AI-generated copywriting.
 

Audit & Repair/Rewrite of A.I.-Generated Copywriting

We appreciate A.I.-generated LLM capabilities as much as anyone, including its writing, design, and client services. We just use it with more skepticism than many do, including verifying everything it does. Because, while it is a helpful tool, A.I. has limits and makes mistakes, which often include important language, factual, and interpretation failures. That’s why we offer a Copywriting By Humans service that will audit, review, edit, and repair your company's A.I.-generated copy. We will review your ads, reports, presentations, posts, blogs, etc., and identify language usage errors, factual hallucinations, logic failures, possible legal issues, and unintended plagiarism, then recommend appropriate corrections. Audit & Repair services start at just $350.