Direct Mail campaigns can be very powerful and get great results where and when other efforts do not – and the more “direct” you are, the better it will perform. In fact, today Direct Mail often attracts more attention and interest than web ads, print ads, TV commercials, and other marketing tools. But only when advertisers avoid labeling it as "Junk Mail." Below are a few examples of approaches we've taken with Direct Mail that have proven fruitful for our clients.

Factually-Personalized
B-to-B Packages

If you saw the word "personalized" above and thought, "You mean those direct mail letters with my name on them?" the answer is no. We're talking about letters that are structurally the same in each package, but factually different for every recipient because each one is personalized to feature facts individual to each recipient's business. For example, 12 of the biotech CEOs who were sent the package above were developing immunotherapies, but most of those therapies targeted a different ailment – including six types of cancer, Parkinson's disease, inflammatory diseases, asthma, alopecia, and more. Our packages succeeded, in part, because we did intense research and took time to speak genuinely to each recipient about their own specific work. It's harder to do and it costs more, but the result was well worth it.   

Creative Postcard and
Postcard/Online Campaigns

When done right, the direct mail postcard is one of the most affordable and effective forms of advertising you can do today. This is especially true for events and limited time special offers. Whether you use a traditional mailing list or Every Door Direct Mail (EDDM), your effectiveness is maximized when you mail to recipients whom you either already know or whom have a strong self-interested reason for responding to your postcard. In fact, if you don’t hold an event or make a great offer – and you mail to a purchased mailing list – we predict you’ll get no more than an industry standard response, if that. That's why we work as much with our clients on what they should offer as we do on the great creative work needed to get their offer(s) noticed. A great event or offer plus great creative can make a real difference to your business. Why not do it right?  

Direct Mail + Web
Crossover Marketing

The immediacy and popularity of the internet is a major advantage for a wisely-considered, well-designed direct mail program. When it comes to making most spending decisions, consumers and businesspeople alike enjoy the hands-on nature of a brochure, postcard, catalog, or other tangible representation of your business, but they also enjoy the ease and immediacy of responding, and/or learning more, via the web. That's why PowerFlite always recommends adding an interactive web response device to any direct mail program we develop for our clients, in addition to traditional postal and phone methods of response. When possible, we also recommend adding an incentive, like a free offer or significant price discount, to not only hasten offer responses, but also to collect responders’ contact and preference data.